Freedom Pointe Fitness offers the highest level of training for athletes of all ages and experience levels. Their brand needed to reflect a level of professionalism as well as their overall message – 'Rise up!'. During the discovery phase, the team kept coming back to the Phoenix, something that was symbolic to their clients, many of whom are restarting their fitness journey. It was also symbolic of the new endeavor they were about to embark on – opening their own gym, and we were eager to incorporate it into the final brand.

Branding — Web Design — Print Design — Signage