Birch Valley K9
Training dogs is more than just a career for our clients at BirchValley, its their passion. With over 20 years of combined experience and education, they train dogs for real-life situations. We discovered early on that they have a sprawling 16 acre property that makes their training capabilites fullfill the needs of a wide range of clients. With that in mind, our goal with the site was to present them as professional while still coming across as approachable.
Web Design — Online Marketing — E-Commerce — Content Management
The Birch Valley Difference
As with all our projects we began by having a few kickoff meetings to understand Birch Valey’s needs, the competitive landscape, and establish the guidelines and goals of the website. With research in hand, we created a roadmap we got to work.
Passionate • Professional • Empowering
Exploring Design Styles
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We then went through a few color options as we honed in on the site architecture, copy and photography choices.
Defining the components
We needed to ensure design choices were documented and followed for consistency. Also contracted to design other brand elements, we established additional brand styles and guidelines that could be replicated for multiple uses.
Final Designs
Social Updates
To maintain brand consistency, we were tasked with revamping the teams’ social media campaign, which involved crafting a series of graphics along with corresponding post content and hashtags.
The culmination of the project was launching the website but it didn’t end there. We made sure to monitor site visits, tweak and adjust SEO and have a schedule setup to ensure their WordPress installation stays up-to-date and functioning optimally.